Digital Marketing Manager

Apply now Job no: 495006
Work type: Staff Full-Time
Location: Denver, CO
Categories: Marketing / Communications / Media

Join a creative team at a top 100 university and play a pivotal role in shaping digital advertising efforts for online, continuing, and professional education! The University of Denver is a top-ranked university that is dedicated to the public good. The institution provides hands-on learning experiences and is committed to a four-dimensional student experience based on exploring character, pursuing careers and lives of purpose, advancing intellectual growth, and promoting well-being. The University of Denver's college of professional and continuing studies, University College, is a leader in adult education, providing meaningful and affordable educational experiences specifically designed for busy adults.

Position Summary

University College is seeking a dynamic, self-motivated Digital Marketing Manager to run point on digital advertising initiatives. The individual in this role will build, implement, manage, and analyze digital ad strategies that are focused on raising awareness and increasing enrollments for academic, for-credit programs offered through University College. The Digital Marketing Manager will lead and optimize digital advertising campaigns, including paid search, digital display, OTT and video advertising, and email marketing, and will proactively seek out digital advertising opportunities and provide recommendations for campaigns, targeting, spend level, and creative. Researching niche website marketing opportunities, along with ad placement, will be included. Vendor management and communication is a key part of this role. Adept at analytics, the Digital Marketing Manager will consistently review performance and make decisions based on data, best practices, and a deep understanding of the competitive landscape.

The Digital Marketing Manager will follow best practices in marketing with a focus on continuing education marketing and will align with University Colleges core values: honor the individual, champion learning, transform lives, work together, and pursue excellence. University College builds an educational community that embodies values of inclusivity and diversity. We embrace a commitment to diversity, equity, and inclusion by fostering a welcoming environment for our diverse students, staff, and faculty to learn and grow. We embed the values of diversity and inclusivity in all our program, lifeline learning opportunities and varied curricular offerings.

We also value transparency. The interview process for this role will include a preliminary phone screening, then those selected to move forward will engage in an interview with the hiring committee (via Zoom or in person) and culminate in an opportunity to meet the marketing team along with the dean and an assistant/associate dean for a final interview.

Essential Functions

  • Develop, execute, and manage digital campaigns (excluding social media) from initial research to continuous evaluation and optimization.
  • Informed by business goals, competitive analysis/benchmarking, performance data, and emerging market trends/opportunities, develop digital advertising strategies that drive awareness, engagement, lead generation, and enrollment.
  • Create annual digital advertising plans for University Colleges academic programs portfolio that includes budget recommendations across digital advertising channels.
  • Develop digital marketing KPIs used in analysis, reporting, and optimization. Prepare and present campaign reports using appropriate analytics tools.
  • Manage and lead digital advertising vendor partner relationships to drive value for University College. Routinely engage with vendor partners to assess campaign performance, identify strategies for optimization, and manage execution.
  • Implement A/B testing and multivariate testing models to help optimize digital campaign performance through creative, visuals, and messaging. Monitor engagement and conversion patterns of audience segments to develop testing programs further.
  • Analyze user behavior and adjust campaigns accordingly.
  • Work collaboratively with colleagues across University College and provide expertise and guidance around digital marketing strategy and tactics, following digital marketing best practices.
  • Analyze and report digital marketing performance through performance platforms and dashboards, including Google Analytics, and translate performance analysis into user-centric and actionable solutions, recommending and operationalizing results
  • Proactively identify gaps in digital advertising strategy and tactics and create solutions to address them.
  • In collaboration with the marketing team, develop multitouch attribution and other digital attribution strategies.
  • Coordinate landing pages to align with digital campaigns
  • Track, spend, and maintain digital advertising budget

Knowledge, Skills, and Abilities

  • Strong understanding of digital marketing best practices and regulations.
  • Experience leading and managing effective digital campaigns
  • Can thrive working independently with minimal direction
  • Strategic and analytical thinker who enjoys analyzing data to optimize performance and inform decision making. Can find the story in data and effectively communicate it to others
  • Excellent written and oral communication skills
  • Project management skills with experience balancing multiple priorities, deadlines, and budget allocations while maintaining a high-level of attention to detail
  • Creativity and will ask the right questions, generate compelling new ideas, experiment appropriately, and identify trends, connections, and opportunities
  • Goal-oriented, entrepreneurial, and self-starter who is flexible and curious
  • High degree of emotional intelligence and strong intercultural appreciation and awareness
  • Helpful, motivated to serve others, and collaborative spirit
  • Demonstrates ability to maintain a positive attitude and be part of a ‘yes we can’ team
  • Commitment to advance diversity, equity, and inclusion and adhere to ethical marketing practices
    Microsoft Office Suite
  • Google Analytics, or equivalent dashboard creation tools.

Required Qualifications

  • Bachelor's degree
    3 years of digital marketing/campaign management experience

Preferred Qualifications

  • Bachelor's degree in marketing, communication, public relations or related field
  • 5+ years of digital marketing experience executing and optimizing paid search, programmatic, and/or email marketing
  • Proficiency with Google Analytics
  • Proficiency in Excel
  • Understanding of online, continuing, and/or professional education

Work Schedule
Monday - Friday, 8:00 a.m. - 4:30 p.m. This position is eligible for a remote/hybrid work schedule to be arranged with the approval of the supervisor. 

Application Deadline
For best consideration, please submit your application materials by 4:00 p.m. (MST) on May 23, 2022. Applications will continue to be evaluated until the position is filled.

Special Instructions
Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary Grade Number:
The salary grade for the position is 9.

Salary Range:
The salary range for this position is $55,000 - $58,000.

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status.

Benefits:
The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.

Please include the following documents with your application:
1. Resume
2. Cover Letter

The University of Denver is an equal opportunity employer. The University of Denver prohibits discrimination on the basis of race, color, national origin, age (40 years and over in the employment context), religion, disability, sexual orientation, gender identity, gender expression, genetic information, marital status, veterans status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the university's educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; Title III of the Americans with Disabilities Act of 1990, as amended in 2008; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For the university's complete Non-Discrimination Statement, please see non‑discrimination‑statement.

All offers of employment are contingent upon satisfactory completion of a criminal history background check.

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