Manager, Digital Marketing and Website

Apply now Job no: 495897
Work type: Staff Full-Time
Location: Denver, CO
Categories: Marketing / Communications / Media, Business Operations / Services, Admin / Executive / Office Support

Located where the Great Plains meet the Rocky Mountains, the University of Denver embodies the spirit of exploration and discovery that defines our region and our history. DU is a private institution built on exploration through research and collaboration among educators, students, and local and global communities. With nationally recognized academic programs, a history of widespread influence, a forward-looking vision for a 21st-century education, and a deep commitment to promoting inclusion, we open a world of opportunity to students and empower Pioneers to make a difference around the world. Through learning, scholarship and practice, students gain the experience, knowledge and courage they need to tackle big challenges in the real world and guide diverse communities and organizations.

The University of Denver (DU) is the oldest independent university in the Rocky Mountain region, giving it a tradition of 150+ years of academic excellence. The University of Denver’s college of professional and continuing studies, University College, is a leader in adult education, providing fully accredited and affordable educational opportunities specifically designed for busy adults since 1938. University College offers over 100 academic degree and certificate programs that enroll nearly 3,000 students from around the world, and over 7,000 learners enroll each year in University College non-credit programs.

Position Summary

Reporting to the Senior Director of Marketing and Communications, the Digital Marketing and Website Manager creates and executes digital and web marketing strategies across multiple platforms to build brand awareness, enroll students, and engage target audiences and stakeholders. The position assists the Senior Director of Marketing and Communications on execution of the College’s digital advertising strategy (development, deployment, and performance management) for credit and noncredit programs across all digital platforms, including paid search, display, OTT, email marketing, video, paid social media, geofencing, remarketing and audience targeting, including developing strategies for look-a-like and custom audiences. The position will manage several digital vendors that support digital advertising campaigns and leads research, competitive benchmarking, and data analysis to ensure digital advertising is best in class and meets performance goals.

The position also serves as the College’s web manager and manages day-to-day functionality and performance of web assets, including leveraging the website to drive enrollment and the College’s brand experience and engagement.

The Digital Marketing and Website Manager owns substantial independent responsibility, involves the prioritization of high-volume demands, exercises considerable judgment, initiative, discretion and independence, and will align with University College’s core values: honor the individual, champion learning, transform lives, work together, and pursue excellence.

Essential Functions

Digital Advertising Strategy and Execution

  • Develop, implement, optimize and manage data-informed and best-in-class digital marketing strategies and campaigns that drive awareness, engagement, lead generation, and enrollment.
  • Create annual digital advertising plans for University College’s academic programs portfolio by channel and by program vertical, track spend, and manage advertising budgets
  • Develop digital marketing KPIs and utilize performance dashboards, including Google Analytics to analyze, report, and optimize performance. Continuously monitor and translate performance into user-centric and actionable solutions and operationalize results.
  • Create and distribute monthly, annual, and on-demand reports and data analysis of campaigns across digital platforms that highlight results, identify trends, and tracks expenses.
  • Manage and lead digital advertising vendor partner relationships that drive value for University College. Routinely engage with vendor partners to assess campaign performance, identify strategies for optimization, and manage execution.
  • Conduct A/B testing, competitive research, and demographic research using relevant digital marketing platforms, including, but not limited to social media and Google
  • Develop multitouch attribution and other digital attribution strategies.
  • Champion and implement digital marketing best practices, opportunities, and technologies.
  • Research potential digital marketing opportunities, trends, industry developments, and software and serve as a subject matter expert on digital marketing best practices and trends.
  • Develop strategies targeted at growing audience and optimizing engagement, including innovative content ideas, promotions, polls, etc. across digital platforms
  • Ensure integrated messaging and consistent brand voice across digital platforms.

Website Strategy, Management, and Performance

  • Serves as the College’s primary web design strategist – develops and executes overall website strategy for a best-in-class user experience that is accessible and drives engagement and enrollment.
  • Manages all facets of the website, including information architecture, SEO, video, blog, traffic, and performance along with navigational user interface, pages, and the tools to navigate on the web site.
  • Improves search-engine rankings by increasing strategic keyword density on pages, developing relationships with external websites to obtain quality inbound links, and by implementing other SEO and user experience best practices. Identifies opportunities to improve SEO, user experience, and optimization strategies.
  • Develops website competitive analysis, personas, user journey maps, and tests user experiences using tools such as using Optimal Workshop, UserTesting, Hotjar, and Google Analytics.
  • Develops new content, builds new web pages, selects imagery and creates videos and graphics to support programs, services, events and initiatives.
  • Manages web style guides to ensure consistent implementation of code, behavior of visual elements, brand conformity and ensures consistency with the College’s brand guidelines.
  • Serves as the primary contact for the web site, CMS, and web software updates and upgrades and ensures accuracy, security and compliance.
  • Establishes and maintains a website content production and review schedule, collaborating with College colleagues and coordinating projects and content to increase user engagement and organic search rankings and meet institutional goals.

Collaboration

  • Work collaboratively with colleagues across University College and provide expertise and guidance around digital marketing strategy and tactics, following digital marketing best practices.
  • Collaborate in the development and execution of social media campaigns, video production, photo galleries and email communications.

Knowledge, Skills, and Abilities

  • Demonstrated success in leading end-to-end execution of digital advertising campaigns, including PPC, retargeted, IP-targeted, and social media advertising.
  • Proficient in crafting and executing multi-channel digital strategies to drive engagement and enrollment
  • Demonstrated ability to optimize web content to advance search performance SEO, increase website engagement, enhance the mobile experience and increase lead-generation.
  • Experience in developing, implementing and measuring digital marketing campaigns with robust analytics, A/B testing, metrics and recommended improvements.
  • Superior analytical skills and understanding of key performance metrics and analytics reports, and how to incorporate these into data-driven decisions on campaigns.
  • Strong project management capabilities with experience in developing standards, schedules and workflow processes to meet deadlines and client needs.
  • Deep knowledge of web technologies, including content management systems and HTML and CSS.
  • Strong working knowledge of search engine optimization (SEO), data analysis, content management systems, data visualization tools, email marketing systems, and how these tools integrate with each
    other.
  • Excellent written and verbal communications skills and demonstrated ability to effectively multitask.
  • Proficient in Microsoft Office Suite, Google Analytics, and Tableau
  • Experience managing, nurturing and measuring a complex website, with a strong focus on user experience, content strategy, testing, and information architecture including UX and UI principles, Google Analytics Suite, Adwords, Tag Manager, webmaster tools, and proficiency in WordPress, CSS, HTML and JavaScript.
  • Strong working knowledge of digital accessibility/W3C best practices
  • Ability to meet deadlines and work on multiple initiatives and projects simultaneously.
  • Strategic and analytical thinker who enjoys analyzing data to optimize performance and inform decision making. Can find “the story” in data and effectively communicate it to others.
  • Possesses an innovative orientation – will ask the right questions, generate compelling new ideas, experiment appropriately, and identify trends, connections, and opportunities.
  • Goal-oriented, entrepreneurial self-starter who can work effectively with minimal direction
  • High degree of emotional intelligence and strong intercultural appreciation and awareness.
  • Demonstrates ability to maintain a positive attitude and be part of a “yes we can” team.
  • Commitment to advance diversity, equity, and inclusion and adhere to ethical marketing practices.

Required Qualifications

  • 5+ years’ experience leading digital marketing campaigns, SEO, PPC, and email marketing
  • 3+ years’ managing an organizational website
  • Experience using HTML, CSS, jQuery, PHP +/or JavaScript

Preferred Qualifications

  • Master’s degree in marketing, communication, public relations or related field
  • 7+ years of digital marketing and strategy experience executing and optimizing digital marketing campaigns, including paid search, SEO, PPC, and email marketing
  • 5+ years managing an organizational website
  • Proficiency with Google Analytics
  • Proficiency in Drupal, including layout driven site builds using Panels, Layout Manager, etc.
  • Understanding of online, continuing, and/or professional education

Working Environment

  1. Standard office environment.
  2. Noise level is quiet to moderate.

Physical Activities

  1. Ability to sit in front of a computer for an extended period.
  2. Occasionally required to move about the office/campus with the capability of transporting objects up to 20 lbs. with assistance.

Work Schedule

Monday - Friday, 8:00 a.m. - 4:30 p.m.

Application Deadline

Open until filled. For best consideration, please submit your application materials by 4:00 p.m. (MST) January 31, 2023.

Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary Grade Number:

The salary grade for the position is 12.

Salary Range:

The salary range for this position is $75,000-$85,000.

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status.

Benefits:

The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.

Please include the following documents with your application:

  1. Resume
  2. Cover Letter

The University of Denver is an equal opportunity employer. The University of Denver prohibits discrimination on the basis of race, color, national origin, age (40 years and over in the employment context), religion, disability, sexual orientation, gender identity, gender expression, genetic information, marital status, veterans status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the university's educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; Title III of the Americans with Disabilities Act of 1990, as amended in 2008; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For the university's complete Non-Discrimination Statement, please see non‑discrimination‑statement.

All offers of employment are contingent upon satisfactory completion of a criminal history background check.

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