Assistant Dean of Enrollment and Marketing
Job no: 496159
Position type: Staff Full-Time
Location: Denver, CO
Division/Equivalent: Morgridge College Of Education
School/Unit: MCE Programs
Department/Office: MCE-College Dean
Categories: Marketing / Communications / Media, Business Operations / Services, Admin / Executive / Office Support, Enrollment, Academic Administration
The University of Denver’s Morgridge College of Education (MCE) invites applications for the position of Assistant Dean of Enrollment Management and Marketing/Communications.
The Morgridge College of Education’s vision is to train leaders who employ innovative and effective approaches to advance learning throughout the lifespan, educational change, and diversity, equity, inclusion, and justice. Our programs prepare ethical researchers and collaborative practitioners who apply principles to promote learning and development with diverse clients and communities. We are looking for a candidate who can lead efforts to promote MCE and recruit diverse graduate students to our programs and support their success. This is a full-time, benefitted position.
University of Denver
DU is the oldest and largest private, independent university in the Rocky Mountain Region, welcoming approximately 5700 undergraduate and 8000 graduate students to campus either in-person or virtually each year. Our students complete a rigorous, comprehensive core curriculum in addition to a deep, hands-on immersion in their technical curricula. DU is a research university with high research activity and an exceptional commitment to its students.
Denver, the Mile-High City, consistently ranks as one of the best places to live in the United States. Denver’s economy is rapidly growing and diversifying, with strengths in the aerospace, healthcare, financial tech, telecommunications, and IT-software sectors. Our region features a dry climate with an average of 300 days of sunshine annually and mild winters. The nearby Rocky Mountains provide beautiful views and abundant recreational opportunities year-round. The city of Denver is home to several major league sports teams, diverse communities, and strong cultural and food scenes. Situated in this vibrant metropolitan community, the Morgridge College of Education is committed to building and sustaining a culturally diverse faculty, staff, and student body.
This full-time, benefitted position serves as Assistant Dean of Enrollment Management and Marketing/Communications for the Morgridge College of Education and reports to the Dean. The Assistant Dean assists the Dean, Assistant Dean of Budget and Operations, Associate Deans, and Department Chairs in managing student access, recruitment, and success within MCE. This individual is responsible for overseeing the recruitment and enrollment of students; the admissions and marketing budget; the overall marketing and communications strategies internally and externally for MCE; and collaborating with the Assistant Dean of Budget and Operations on financial aid. This individual will supervise the Associate Director of Admissions, the Associate Director of Marketing/Communications, and all staff within the Office of Enrollment Management and Marketing/Communications. We are looking for a leader who can initiate and lead innovative efforts to promote MCE and recruit quality graduate-level students to our programs.
- Serve as a member of the Deans administrative leadership team, work with Department Chairs, Admissions staff, Marketing/Communications staff, and Financial Aid staff.
- Advise on the overall strategy to meet or exceed MCE enrollment and marketing/communication goals.
- Oversee efforts and initiatives of the Morgridge Office of Enrollment Management and Marketing /Communications and marketing initiatives in the two P-8 schools, Fisher Early Learning Center and Ricks Center for Gifted Children, within the division.
- Provide strong leadership including staff development, set clear direction, organize workload, and promote a positive workplace.
- Collaborate and jointly develop policies, procedures, communication mechanisms, and systems to effectively run MCE and its corresponding units. This may include the joint development of optimal financial aid strategy, reporting and evaluation, and the development of structures that support the College’s strategic plan.
Student Recruitment and Enrollment
- Manage admissions based on enrollment goals, student records, and other established criteria.
- Lead projects on various strategic initiatives and develop policies and procedures including the development of student recruitment goals, and enrollment and data collection to attract and retain a diverse student body.
- Oversee MCE enrollment services strategic planning, deployment, and evaluation.
- Oversee MCE and P-8 schools marketing planning, deployment, and evaluation.
Budget and Financial Management
- Manage and coordinate applicable administrative and budgetary management of Admissions, Financial Aid, and Marketing/Communications.
- Collaborate with budget and planning office on discount and scholarship/financial aid policies and procedures to ensure optimal rate/volume for the college.
- Advance and promote a multi-faceted, complex understanding of the purpose and function of marketing and communications in an academic environment.
- Provide office and staff administration, and budgetary management for the Morgridge Office of Enrollment Management and Marketing/Communications
- Promote the work of the MCE – its faculty, students, and alumni to external audiences.
- Promote overall brand awareness across all media.
- Work collaboratively with Central Marcom to develop and maintain a first-in-class website.
- Produce annual reports, newsletters, and other online and print materials.
- Coordinate and oversee event communications.
- Provides direct support to the Dean for public speaking, media engagement, and other communications.
- Advises the Dean’s Team on crisis communications.
Knowledge, Skills, and Abilities
- Outstanding ability to thrive in a highly collaborative environment with administrative leaders, faculty, staff, and students.
- Extensive understanding of graduate education and recruitment and admissions processes, including lead generation and techniques needed to successfully convert a high percentage of inquiries into applicants and applicants into enrolled students.
- Lead teams, initiatives, assess challenges, initiate new ideas, and create paths within the MCE strategic goals.
- Communicate MCE recruitment, communications, and marketing objectives and plans to internal and external stakeholders.
- Take initiative and work collaboratively for student success (e.g., recruitment, enrollment, and retention).
- Utilize data for effective planning and decision-making.
- Lead a high-functioning team, including the ability to hire, manage, motivate, and develop staff towards growth as leaders.
- Compile, organize, analyze, and disseminate data for enrollment management purposes for all MCE stakeholders.
- Develop, understand, and analyze budgets, including enrollment revenue and expense budgets.
- Work independently, solve problems, provide leadership, demonstrate discretion and judgement, resolve conflict, plan strategically and make sensible and thoughtful choices.
- Learn and maximize Slate for student recruitment and communication.
- Successfully navigate both high and granular level tasks.
- Strong oral and written communication skills.
- Must be detail oriented.
- Strong analytical skills.
- Strong work ethic.
- Masters degree or equivalent.
- 7 years of experience with graduate student recruitment, enrollment, and marketing/communications.
- Familiarity with complex budget development, management, and analytical decision-making.
- 5-7 years of administrative leadership and successful supervisory experience of a team.
- Proven successful management of external enrollment partnerships.
- Direct experience in a higher education setting.
- Experience with strategic planning.
- Experience successfully working with people from diverse cultures and backgrounds.
- Strong demonstrated evidence of application of recruiting best practices for diverse students, including international students.
- Coursework in Higher Education or Business.
- Direct experience in student recruitment and marketing in similar program offerings of the Morgridge College of Education.
- Direct experience in a variety of higher education settings (e.g., public, private, HSI, HBCU).
- Previous experience with Banner, specifically the admission and financial aid modules.
- Previous experience with Slate higher education admissions system.
1. Standard office environment.
2. Unexpected interruptions occur often and stress level is moderate to high.
3. Noise level is quiet to moderate.
1. Ability to sit in front of a computer for an extended period of time.
2. Occasionally required to move about the office/campus with the capability of transporting objects up to 20 lbs.
Monday - Friday, 8:00 a.m. - 4:30 p.m.
For best consideration, please submit your application materials by 4:00 p.m. (MST) April 13, 2023.
Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.
Salary Grade Number:
The salary grade for the position is 14.
The salary range for this position is $100,000-$115,000.
The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status.
The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.
Please include the following documents with your application:
2. Cover Letter
The University of Denver is an equal opportunity employer. The University of Denver prohibits discrimination on the basis of race, color, national origin, age (40 years and over in the employment context), religion, disability, sexual orientation, gender identity, gender expression, genetic information, marital status, veterans status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the university's educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; Title III of the Americans with Disabilities Act of 1990, as amended in 2008; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For the university's complete Non-Discrimination Statement, please see non‑discrimination‑statement.
All offers of employment are contingent upon satisfactory completion of a criminal history background check.
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