Marketing Content Manager

Apply now Job no: 495906
Work type: Staff Full-Time
Location: Denver, CO
Categories: Marketing / Communications / Media, Business Operations / Services, Admin / Executive / Office Support

Located where the Great Plains meet the Rocky Mountains, the University of Denver embodies the spirit of exploration and discovery that defines our region and our history. DU is a private institution built on exploration through research and collaboration among educators, students, and local and global communities. With nationally recognized academic programs, a history of widespread influence, a forward-looking vision for a 21st-century education, and a deep commitment to promoting inclusion, we open a world of opportunity to students and empower Pioneers to make a difference around the world. Through learning, scholarship and practice, students gain the experience, knowledge and courage they need to tackle big challenges in the real world and guide diverse communities and organizations.

The University of Denver (DU) is the oldest independent university in the Rocky Mountain region, giving it a tradition of 150+ years of academic excellence. The University of Denver’s college of professional and continuing studies, University College, is a leader in adult education, providing fully accredited and affordable educational opportunities specifically designed for busy adults since 1938. University College offers over 100 academic degree and certificate programs that enroll nearly 3,000 students from around the world, and over 7,000 learners enroll each year in University College non-credit programs.

Position Summary

Reporting to the Senior Director of Marketing and Communications, the Marketing Content Manager leads execution of the College’s content strategy, including strategy development and writing content for University College’s credit and non-credit program portfolios across multiple channels and platforms that drive awareness, increase engagement and traffic, share the brand story, and increase conversion and enrollment. The position leads organic social media strategy, execution, management, and performance reporting, and serves as the primary College facilitator of community in online social spaces. The position assists the Senior Director to develop and implement a strategic multi-channel content communications plan for the College.

A significant component of the position includes creating marketing and promotional content for the College’s academic and noncredit programs across traditional (print collateral, radio) and digital (web, social media, video, email/text, blogs, newsletters, etc.) channels. The role will edit all University College content for external and internal audiences, track and analyze content performance analytics, and have the latitude to make necessary strategic decisions and adjustments to improve performance.

The position will collaborate with a range of internal and external stakeholders to develop content, and as a member of University College’s marketing team will help execute the College’s marketing campaigns and strategies. The Marketing Content Strategist and Writer will follow best practices in marketing with a focus on continuing education marketing and align with University Colleges core values: honor the individual, champion learning, transform lives, work together, and pursue excellence.

Essential Functions

Content Strategy

  • Develop and deploy high impact content that drives awareness, increases engagement, and achieves strategy objectives, e.g., increasing enrollment.
  • Advise College teams (academic, enrollment, student support) on content best practices.
  • Develop and execute a high impact organic social media strategy.
  • Leverage industry best practices, competitive analysis, user feedback, and analysis of performance
    metrics.

Day-to-Day Creative Development and Execution

  • Write content for emails, video, web, texts, advertisements, brochures, events, flyers, newsletters, and other communication channels.
  • Interview and lead discovery activities with students, alumni, faculty, and others to develop content for websites, blogs, social media, and other communication channels.
  • Design journeys and content narratives for prospective students that drive successful enrollment campaigns.
  • Develop compelling stories and messages that attract and grow audience engagement that align with brand standards and communication style guidelines across media platforms.
  • Work closely with key stakeholders within the College and broader University to develop content for a variety of audiences, including prospective students, current students, alumni, and media.
  • Edit written pieces produced by internal stakeholders and University College partners.
  • Lead, manage, and execute the College’s organic social media strategy, including but not limited to Facebook, LinkedIn, Twitter, Instagram, Vimeo, and YouTube.
  • Ensure accuracy of all content produced and alignment with University College and University of Denver brands.
  • Maximize cross-channel adaptations of content to ensure maximum reach and efficacy.

Performance Measurement and Reporting

  • Apply data informed approaches to content development using web analytics and SEO tools.
  • Track, analyze, and report performance of content initiatives.

Collaboration and Personnel Management

  • Work closely and collaboratively with the Senior Director of Marketing and Communications, the marketing team, and internal and external stakeholders.
  • Manage staff that may include part-time employees, freelancers, and student workers.

Knowledge, Skills, and Abilities

  • Demonstrated success at writing creative, compelling, and action-inducing content aligned with brand voice across multiple platforms.
  • Understanding of sales-oriented messaging and effective content strategies at different stages of the prospective and current student life cycle.
  • Knowledge of content best practices, including leveraging SEO and UX.
  • An impeccable eye for detail, proofreading and editing skills, and ability to consistently meet deadlines.
  • Skilled in interviewing techniques across diverse audiences.
  • Ability to effectively manage multiple projects simultaneously, meet deadlines, and effectively prioritize in a dynamic, fast-paced environment.
  • Strong marketing research skills.
  • Strategic understanding of marketing, communications, and branding.
  • Goal-oriented, entrepreneurial, and self-starter who can effectively work independently.
  • Strong leadership skills and effective leading projects/initiatives and collaborates easily with a variety of colleagues and stakeholders, including faculty, staff, students, and alumni.
  • Proactively seeks opportunities to improve performance and processes. Anticipates challenges/issues, develops appropriate and effective solutions, and executes them.
  • High degree of emotional intelligence, and strong intercultural appreciation and awareness.
  • Strong data analysis skills, including collecting, evaluating, and interpreting data to inform decision making.

Required Qualifications

• Bachelor’s degree.
• 2-3 years of writing/content strategy experience.

Preferred Qualifications

  • Master’s degree in marketing, journalism, or a related field.
  • 3-5 years of writing/content strategy with higher education and/or continuing education focus.
  • Experience with Slate.

Working Environment

  • Standard office environment.
  • Noise level is quiet to moderate.

Physical Activities

  • Ability to sit in front of a computer for an extended period.
  • Occasionally required to move about the office/campus with the capability of transporting objects up to 20 lbs. with assistance.

Work Schedule

Monday - Friday, 8:00 a.m. - 4:30 p.m.

Application Deadline

For best consideration, please submit your application materials by 4:00 p.m. (MST) on January 31, 2023.

Special Instructions

Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary Grade Number:

The salary grade for the position is 9.

Salary Range:

The salary range for this position is $55,000 - $62,000.

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status.

Benefits:

The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.

Please include the following documents with your application:

  1. Resume
  2. Cover Letter

The University of Denver is an equal opportunity employer. The University of Denver prohibits discrimination on the basis of race, color, national origin, age (40 years and over in the employment context), religion, disability, sexual orientation, gender identity, gender expression, genetic information, marital status, veterans status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the university's educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; Title III of the Americans with Disabilities Act of 1990, as amended in 2008; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For the university's complete Non-Discrimination Statement, please see non‑discrimination‑statement.

All offers of employment are contingent upon satisfactory completion of a criminal history background check.

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